we’ll share 17 powerful strategies to increase ecommerce sales this Black Friday, along with actionable logistics recommendations to ensure your backend operations support your sales ambitions.
Black Friday is no longer just a 24-hour sales event it’s the launchpad for the biggest ecommerce season of the year. In 2025, brands that want to capitalize on this opportunity must look beyond flash sales and develop a complete fulfillment, marketing, and customer experience strategy.
At Daguer Logistics, we help ecommerce brands prepare and scale for peak demand with tailored fulfillment services across the U.S. and Canada. In this guide, we’ll share 17 powerful strategies to increase ecommerce sales this Black Friday, along with actionable logistics recommendations to ensure your backend operations support your sales ambitions.
Shoppers expect aggressive discounts during BFCM. To stand out:
· Go beyond the average 14–20% discount
· Create bundle deals to increase AOV
· Highlight percentage savings prominently
Logistics Tip: Let Daguer Logistics prep bundles and kits in advance, ensuring each SKU combination is ready for fast shipping.
Segment your most loyal customers and offer early access:
· Use loyalty points, exclusive bundles, or private discounts
· Include free gifts for VIP orders
Fulfillment Integration: Add branded packaging and inserts for VIP tiers. Daguer can help personalize orders at scale.
"BFCM isn’t just one weekend. Create a month-long campaign:
· Plan deals around Singles’ Day (Nov 11), Thanksgiving (Nov 27), and Cyber Monday (Dec 1)
· Build early buzz and test ad creatives throughout November
Logistics Strategy: Stagger inventory arrivals by campaign. Daguer offers scheduled inbound receiving to match marketing rollouts.
Boost visibility with influencer and content campaigns:
· Use branded hashtags and teaser posts
· Feature influencer unboxings or giveaways
Fulfillment Bonus: Let us kit influencer PR boxes and schedule timed drops to match your social rollout.
Email remains one of the highest-converting BFCM channels. Segment based on:
· VIPs
· Cart abandoners
· Deal hunters
· Window shoppers
Automation Insight: Sync Daguer’s order data with Klaviyo or your ESP to send tailored fulfillment-based messages (e.g., “Only 3 left!”).
Site downtime = lost revenue. Prepare by:
· Running load tests
· Having backup hosting plans
· Installing uptime monitoring tools like Pingdom
Pro Tip: Make your fulfillment center (like Daguer) your partner in crisis planning. We can pause or pace outbound volume as needed.
Mobile accounts for 70%+ of Black Friday purchases. Improve:
· Navigation menus
· One-click checkout
· Mobile load speed
Fulfillment Connection: Use real-time order syncing from Daguer to support accurate mobile order inventory.
Add predictive search and popular category shortcuts:
· Highlight gift guides, trending items, and curated collections
Inventory Tip: Daguer’s WMS can forecast top-selling SKUs so you prioritize stocking them near top shipping zones.
Reduce steps. Offer express payment options like:
· Shop Pay
· Apple Pay
· PayPal Express
Order Sync: Daguer supports instant order imports from your Shopify or WooCommerce cart, so nothing gets lost in peak traffic.
Reduce friction at checkout with:
Automatic cart discounts
Tiered offers like “Buy 2, Get 1 Free”
Fulfillment Efficiency: Pre-bundle your tiered deals at the fulfillment center to reduce error rates.
Use multi-channel strategies:
· Facebook Messenger (ShopMessage)
· SMS
Fulfillment Tie-In: Include cart recovery incentives like “Free express shipping” for 24-hour reactivations.
Platforms like Shopify Flow help automate:
· Order tagging
· Low-stock alerts
· Customer tiering
Integration: Daguer Logistics integrates seamlessly with these tools to trigger back-end actions based on real-time data.
Reward holiday buyers to drive repeat purchases:
· Use point systems
· Create VIP tiers
· Enable one-click point redemption
Fulfillment Collaboration: Add loyalty point summaries in order packaging. We’ll print and insert your reward notices.
Create trust with clear timelines:
· Highlight Free Shipping Day (Dec 14)
· Promote Green Monday (Dec 9) as your last chance day
· Include holiday return window extensions
Fulfillment Prep: Daguer manages same-day shipping cutoffs and holiday-specific delivery commitments.
Even if Amazon isn’t your main sales channel, it offers:
· Brand awareness during peak search season
· Sponsored product visibility
Multi-Channel Fulfillment: Daguer supports Fulfilled by Merchant (FBM) and Amazon Multi-Channel Fulfillment (MCF) from our warehouses.
Use bundles and recommendations:
· Upsell premium versions
· Cross-sell accessories and refills
Pick + Pack Strategy: Pre-bundle common cross-sell SKUs so warehouse teams can fulfill efficiently without slowing operations.
BNPL is one of the fastest-growing checkout tools:
· Increases AOV
· Reduces abandoned carts
· Appealing to Gen Z and Millennial shoppers
Fulfillment Link: Daguer supports split-shipping and partial fulfillments so you can offer BNPL options even across different SKUs.
Black Friday is your chance to drive explosive growth. But none of your front-end marketing efforts will matter without the fulfillment engine to support them.
Partner with Daguer Logistics to:
· Scale your fulfillment without breaking
· Offer 2-day shipping across North America
· Personalize orders and loyalty packaging
· Run stress-tested warehouse operations built for BFCM demand
Start preparing by August. Begin planning promotions, stocking inventory, and coordinating fulfillment capacity with your 3PL.
Yes. We offer same-day pick and pack for orders placed before our warehouse cutoff.
Absolutely. Our warehouse teams can pre-build kits or bundles to align with your holiday promotions.
We offer customs-ready documentation, duties calculation, and fast international shipping through our U.S. and Canadian hubs.
Yes. We integrate natively with all major ecommerce platforms for seamless real-time order syncing and inventory visibility.
